FREE Delivery
on orders over $100!
on orders over $100!
Your new favourite protein bar is in here somewhere.
Soft, chocolate-coated, and nothing like the chalky ones.
15g
protein in every bar
5g
sugar a bar, or less
8
flavours in the box
The Mixed Box + free Protein SodaThe Mixed Box + free Protein Soda
12 bars · all 8 flavours · one soda on us12 bars · all 8 flavours · one soda on us
Fast shipping to Australia, free on 3+ boxes
A free Protein Soda with every box
30-day money-back guarantee, nothing to send back
Free Protein Soda ($4.99 value)
Normally $4.99 a can. 12g protein, prebiotic fibre and 2.5g sugar. Added automatically while stocks last.
Made in New ZealandMade and packed in our own Tīrau factory.
Gluten freeEvery flavour, every batch.
5 Health Star RatingThe top rating under the Health Star system.
Stocked by 900+ stores, gyms and cafés across NZ
plus independent grocers, schools and dairies
In gym bags, desk drawers and gloveboxes across NZ
Photos from customers. 4,842 reviews so far.
What's in the box
Twelve bars across all eight flavours. By the end of the box, you'll know which one's yours.
×2
Pineapple
Tropical and tangy.
×2
Chocolate Brownie
Fudgy, proper cocoa.
×2
Salted Caramel
Sweet and salty.
×2
Raspberry White Chocolate
Berry-sweet and pink, coloured naturally.
×1
Vanilla Bean
Soft vanilla, goes with everything.
×1
Chocolate Mint Cookie
Cool mint with a cookie crunch.
×1
Flat White
Coffee and milk, in a bar.
×1
Lime White Chocolate
Zesty lime and white chocolate.
Come say hi
Our own shop in Tīrau
Our shop is on the main road through Tīrau, in the Waikato. Drop in, say hi, and grab a box of bars off the shelf.
Tīrau, Waikato
Open to the public
What's in every bar
Six main things. Here's what each one does.
Protein
Whey and milk protein
Whey and milk protein concentrates. That's where the 15g of protein comes from.
Sweetness
Brown rice syrup and FOS
Binds and sweetens the bar. FOS is a prebiotic fibre, so some of the sweetness counts as fibre.
The coat
Compound chocolate
A thin coat of milk or white chocolate. It's where a good chunk of the 5g of sugar lives.
The crunch
Soy crisps
For texture and a little extra protein. They, and the soy lecithin in the chocolate, are why the bars contain soy.
Fibre
Inulin
A plant prebiotic fibre. With the FOS, it takes each bar to about 4g of fibre.
Holds it together
Sunflower oil, lecithin and pectin
Oil keeps the bar soft, lecithin (and pectin in most flavours) binds it. The only colours are natural: turmeric in the Pineapple bar, and natural colours 120 and 141 in the two white chocolate bars.
The exact list and numbers for each flavour:
147calories
15.4gprotein
4.9gsugar
4.0gfibre
| Per 40g bar | Per serve | Per 100g |
|---|---|---|
| Energy | 617kJ (147 Cal) | 1540kJ (368 Cal) |
| Protein | 15.4g | 38g |
| gluten | 0.0g | 0.0g |
| Fat, total | 2.7g | 6.8g |
| saturated | 1.7g | 4.2g |
| Carbohydrate | 8.0g | 20g |
| sugars | 4.9g | 12g |
| Dietary fibre | 4.0g | 10g |
| Sodium | 77mg | 192mg |
Ingredients
Protein Blend [Whey Protein Concentrate (Milk), Milk Protein Concentrate], Syrup Mix (Brown Rice Syrup, Glycerine, FOS Syrup), Compound Chocolate [Sugar, Vegetable Fat, Milk Powder, Cocoa Powder, Emulsifiers (Soy Lecithin, 476, 492), Natural Flavours], Soy Crisps [Soy Protein Isolate, Tapioca Starch, Salt], Inulin, Sunflower Oil, Natural Flavour, Sunflower Lecithin, Pectin, Natural Colour (Turmeric).
Contains: Milk, Soy.
May contain almonds, cashews and lupin.
See the full label149calories
15gprotein
4.7gsugar
4.0gfibre
| Per 40g bar | Per serve | Per 100g |
|---|---|---|
| Energy | 625kJ (149 Cal) | 1560kJ (373 Cal) |
| Protein | 15g | 37g |
| gluten | 0.0g | 0.0g |
| Fat, total | 2.9g | 7.2g |
| saturated | 1.8g | 4.6g |
| Carbohydrate | 8.3g | 21g |
| sugars | 4.7g | 12g |
| Dietary fibre | 4.0g | 10g |
| Sodium | 77mg | 191mg |
Ingredients
Protein Blend [Whey Protein Concentrate (Milk), Milk Protein Concentrate], Syrup Mix (Brown Rice Syrup, Glycerine, FOS Syrup), Compound Chocolate (10%) [Sugar, Vegetable Fat, Milk Powder, Cocoa Powder, Emulsifiers (Soy Lecithin, 476, 492), Natural Flavours], Cocoa Soy Crisps (Soy Protein Isolate, Cocoa, Tapioca Starch, Salt), Inulin, Cocoa Powder, Sunflower Oil, Natural Flavours, Sunflower Lecithin.
Contains: Milk, Soy.
May contain almonds, cashews and lupin.
See the full label150calories
15gprotein
4.9gsugar
4.1gfibre
| Per 40g bar | Per serve | Per 100g |
|---|---|---|
| Energy | 626kJ (150 Cal) | 1570kJ (375 Cal) |
| Protein | 15g | 37g |
| gluten | 0.0g | 0.0g |
| Fat, total | 2.8g | 7.1g |
| saturated | 1.8g | 4.4g |
| Carbohydrate | 8.4g | 21g |
| sugars | 4.9g | 12g |
| Dietary fibre | 4.1g | 10.3g |
| Sodium | 81mg | 204mg |
Ingredients
Protein Blend [Whey Protein Concentrate (Milk), Milk Protein Concentrate], Syrup Mix (Brown Rice Syrup, Glycerine, FOS Syrup), Compound Chocolate [Sugar, Vegetable Fat, Milk Powder, Cocoa Powder, Emulsifiers (Soy Lecithin, 476, 492), Natural Flavours], Soy Crisps [Soy Protein Isolate, Tapioca Starch, Salt], Inulin, Sunflower Oil, Cocoa Powder, Natural Flavours, Sunflower Lecithin, Pectin.
Contains: Milk, Soy.
May contain almonds, cashews and lupin.
See the full label149calories
15.5gprotein
4.9gsugar
3.9gfibre
| Per 40g bar | Per serve | Per 100g |
|---|---|---|
| Energy | 622kJ (149 Cal) | 1560kJ (373 Cal) |
| Protein | 15.5g | 39g |
| gluten | 0.0g | 0.0g |
| Fat, total | 2.8g | 7.1g |
| saturated | 1.4g | 3.6g |
| Carbohydrate | 7.9g | 19.8g |
| sugars | 4.9g | 12g |
| Dietary fibre | 3.9g | 9.7g |
| Sodium | 79mg | 197mg |
Ingredients
Protein Blend [Whey Protein Concentrate (Milk), Milk Protein Concentrate], Syrup Mix (Brown Rice Syrup, Glycerine, FOS Syrup), White Compound Chocolate (10%) [Sugar, Vegetable Fat, Milk Powder, Emulsifiers (Soy Lecithin, 476, 492), Natural Flavours], Soy Crisps [Soy Protein Isolate, Tapioca Starch, Salt], Inulin, Sunflower Oil, Natural Flavours, Sunflower Lecithin, Pectin, Natural Colour (120).
Contains: Milk, Soy.
May contain almonds, cashews and lupin.
See the full label149calories
15.5gprotein
4.9gsugar
4.1gfibre
| Per 40g bar | Per serve | Per 100g |
|---|---|---|
| Energy | 623kJ (149 Cal) | 1560kJ (373 Cal) |
| Protein | 15.5g | 39g |
| gluten | 0.0g | 0.0g |
| Fat, total | 2.7g | 6.8g |
| saturated | 1.7g | 4.2g |
| Carbohydrate | 8.0g | 20g |
| sugars | 4.9g | 12g |
| Dietary fibre | 4.1g | 10g |
| Sodium | 76mg | 189mg |
Ingredients
Protein Blend [Whey Protein Concentrate (Milk), Milk Protein Concentrate], Syrup Mix (Brown Rice Syrup, Glycerine, FOS Syrup), Compound Chocolate [Sugar, Vegetable Fat, Milk Powder, Cocoa Powder, Emulsifiers (Soy Lecithin, 476, 492), Natural Flavours], Soy Crisps [Soy Protein Isolate, Tapioca Starch, Salt], Inulin, Sunflower Oil, Natural Flavour, Sunflower Lecithin, Pectin.
Contains: Milk, Soy.
May contain almonds, cashews and lupin.
See the full label149calories
15gprotein
4.7gsugar
4.0gfibre
| Per 40g bar | Per serve | Per 100g |
|---|---|---|
| Energy | 624kJ (149 Cal) | 1560kJ (373 Cal) |
| Protein | 15g | 38g |
| gluten | 0.0g | 0.0g |
| Fat, total | 2.9g | 7.2g |
| saturated | 1.8g | 4.6g |
| Carbohydrate | 8.3g | 21g |
| sugars | 4.7g | 12g |
| Dietary fibre | 4.0g | 10g |
| Sodium | 77mg | 192mg |
Ingredients
Protein Blend [Whey Protein Concentrate (Milk), Milk Protein Concentrate], Syrup Mix (Brown Rice Syrup, Glycerine, FOS Syrup), Compound Chocolate (10%) [Sugar, Vegetable Fat, Milk Powder, Cocoa Powder, Emulsifiers (Soy Lecithin, 476, 492), Natural Flavours], Cocoa Soy Crisps (Soy Protein Isolate, Cocoa, Tapioca Starch, Salt), Inulin, Cocoa Powder, Sunflower Oil, Natural Flavours, Sunflower Lecithin.
Contains: Milk, Soy.
May contain almonds, cashews and lupin.
See the full label151calories
15.3gprotein
4.8gsugar
3.9gfibre
| Per 40g bar | Per serve | Per 100g |
|---|---|---|
| Energy | 630kJ (151 Cal) | 1570kJ (375 Cal) |
| Protein | 15.3g | 38.3g |
| gluten | 0.0g | 0.0g |
| Fat, total | 2.9g | 7.2g |
| saturated | 1.4g | 3.6g |
| Carbohydrate | 7.9g | 19.8g |
| sugars | 4.8g | 11.9g |
| Dietary fibre | 3.9g | 9.7g |
| Sodium | 78mg | 196mg |
Ingredients
Protein Blend [Whey Protein Concentrate (Milk), Milk Protein Concentrate], Syrup Mix (Brown Rice Syrup, Glycerine, FOS Syrup), White Compound Chocolate (10%) [Sugar, Vegetable Fat, Milk Powder, Emulsifiers (Soy Lecithin, 476, 492), Natural Flavours], Soy Crisps [Soy Protein Isolate, Tapioca Starch, Salt], Inulin, Sunflower Oil, Natural Flavours, Sunflower Lecithin, Pectin, Cocoa Powder.
Contains: Milk, Soy.
May contain almonds, cashews and lupin.
See the full label149calories
15.5gprotein
4.9gsugar
3.9gfibre
| Per 40g bar | Per serve | Per 100g |
|---|---|---|
| Energy | 622kJ (149 Cal) | 1560kJ (373 Cal) |
| Protein | 15.5g | 39g |
| gluten | 0.0g | 0.0g |
| Fat, total | 2.8g | 7.1g |
| saturated | 1.4g | 3.6g |
| Carbohydrate | 7.9g | 19.8g |
| sugars | 4.9g | 12g |
| Dietary fibre | 3.9g | 9.7g |
| Sodium | 79mg | 197mg |
Ingredients
Protein Blend [Whey Protein Concentrate (Milk), Milk Protein Concentrate], Syrup Mix (Brown Rice Syrup, Glycerine, FOS Syrup), White Compound Chocolate (10%) [Sugar, Vegetable Fat, Milk Powder, Emulsifiers (Soy Lecithin, 476, 492), Natural Flavours], Soy Crisps [Soy Protein Isolate, Tapioca Starch, Salt], Inulin, Sunflower Oil, Natural Flavour, Sunflower Lecithin, Pectin, Natural Colour (141).
Contains: Milk, Soy.
May contain almonds, cashews and lupin.
See the full label
Not in it
Artificial colours
Artificial flavours
Artificial sweeteners
Gluten
Made in Tīrau, New Zealand, from local and imported ingredients.
Free gift · while stocks last
A Protein Soda on us
Our newest release. 12g of protein from whey and collagen, prebiotic fibre, 2.5g of sugar, and it tastes like a proper fizzy drink. Normally $4.99 a can. Free with the Mixed Box while stocks last, in the same parcel.
Mandarin Grapefruit
What people say about the bars
★★★★★ 4.9 · 4,842 reviews
★★★★★
Perfect sweetness
“I genuinely adore these protein bars!! They have the perfect amount of sweetness and are so convenient for a high protein, on-the-go snack.”
Kiara G.
Verified buyer
★★★★★
Made right here in NZ
“These Nothing Naughty bars are hands down the BEST tasting treat with the best nutritional stats AND made right here in NZ it doesn't get any better than that.”
Emma B.
Verified buyer
★★★★★
HYROX fuel
“Absolute game-changers for our HYROX training - easy on the gut, packed with clean fuel, and a key part of what's powered us through every session.”
Heath D.
Verified buyer
★★★★★
12/10, hands down
“12/10, hands down the best protein bar on the market! Definition of health and happiness all in one little bar!”
Poppy M.
Verified buyer
$4.16 a bar, next to what's beside it on the shelf.
Same shop, same day, straight off the labels.
Per bar
Nothing Naughty
Musashi Deluxe
Quest
Barebells
Price per bar, 12-box
$2.91
$4.58
$5.41
$5.75
Bar size
40g
60g
60g
55g
Protein
15g
21g
20g
20g
Protein per dollar
5.2g
4.6g
3.7g
3.5g
Calories
150
236
167
213
Sugar
4.9g
5.2g
0.7g
1.3g
Sweetened with
Brown rice syrup, FOS and a little sugar in the coating
Erythritol, stevia, sucralose
Erythritol, sucralose, stevia
Maltitol, sucralose
Artificial sweeteners
None
Sucralose
Sucralose
Sucralose
Made in New Zealand
Yes
Yes
No
No
Prices are the 12-box price per bar at sportsfuel.co.nz on 14 September 2026: Nothing Naughty Protein Bars 12 Box $34.95, Musashi Deluxe Protein Bar $54.94, Quest Protein Bar $64.94, Barebells Protein Bar $69.00. Nutrition from each brand's label: Nothing Naughty Salted Caramel 40g; Musashi Deluxe Choc Caramel Brownie 60g; Quest Chocolate Brownie 60g; Barebells Cookies & Cream 55g. Protein per dollar is protein divided by the 12-box price per bar. Sugar and sweeteners vary by flavour.
Made in our own factory in Tīrau
We make every bar in Tīrau with whey from grass-fed New Zealand cows, brown rice syrup, then coat it in milk or white chocolate. No artificial colours, flavours or sweeteners. Gluten free. Wrappers go in the soft plastics recycling.
Soft plastic recyclable wrappers
Reader's Digest Trusted Brands 2025–2026: Highly Commended, Functional Sports Bars.
What our customers reckon
Before you buy
What if I don't like them?
Tell us within 30 days and we'll refund the whole box. There's nothing to send back.
When will my order be sent?
Usually sent the same business day, otherwise the next, from our factory in New Zealand. Shipping to Australia is A$14.95, or free when you order 3 or more boxes.
Are the bars gluten free? Vegan?
Gluten free, yes. Vegan, no: they're made with whey and contain milk and soy. Our Plant Protein Bars are the vegan option.
Which flavours are in the Mixed Box?
Two each of Pineapple, Chocolate Brownie, Salted Caramel and Raspberry White Chocolate, plus one each of Vanilla Bean, Chocolate Mint Cookie, Flat White and Lime White Chocolate. Twelve bars all up.
When does the free soda arrive?
In the same parcel as your bars. It goes in your cart automatically while stocks last, no code needed.
12 bars. 8 flavours. One free soda.
Not for you? 30-day money-back guarantee, and nothing to send back.
Free shipping on 3+ boxes · 4,842 reviews
Mixed Box + free soda
$104.85 · 3 boxes ship free