Protein Bars

Nothing Naughty protein bars are a solid everyday option. They're high in protein, low in unnecessary additives, and made right here in New Zealand. They're designed for real life: easy to throw in a bag, genuinely filling, and available in whey and plant-based varieties to suit different diets.

Our whey protein bars use dairy-derived protein and are slightly higher in protein than our plant based option. Our plant protein bars use high-quality pea and rice proteins and a vegan-friendly dark chocolate coating, making them a practical high-protein snack for vegans and those avoiding dairy. Both can contribute to your daily protein intake, and both contain a 5-star health rating. Choosing the right one simply comes down to your diet and lifestyle preferences.

Yes, our protein bars are gluten-free. They're also free from artificial sweeteners, which makes them a cleaner option compared to many bars on the NZ market.

Nothing naughty protein bars can be a practical swap for higher-sugar snacks as part of a balanced diet. Protein can help support feelings of fullness between meals, which is useful if you're watching your calorie intake. They're not a meal replacement, but as an everyday NZ snack they're a smarter option than most things you'd grab on the go.

It's common to consume protein after a workout to give your muscles the amino acids they need for recovery. That said, our protein bars work well at any time of day, since total daily protein intake matters more than precise timing. Whether you have one in the morning, an hour before training, right after exercise, or between meals, a Nothing Naughty bar fits wherever you need it.

Yes, our protein bars are safe and suitable for children. Our products and serving sizes are designed with adults in mind, so children may require smaller portions depending on their age and nutritional needs.

We make our protein bars in our own Waikato factory, which keeps costs down without cutting corners on ingredients. No excessive fillers, no unnecessary additives, and a clean ingredients list.

We recommend storing our protein bars somewhere cool and dry, away from direct sunlight. In warmer New Zealand summers, the fridge helps maintain texture, especially on chocolate-coated bars. Available in boxes of 12, they're easy to store and grab whenever you need a high-protein snack. The best before date can be found on the wrapper of each bar.